About Us

With over 100 years combined experience in the accounting industry, our team knows first hand the struggles of completing self assessment tax returns.

GoSimpleTax was established in 2013 with the mission of providing a Self Assessment solution for individuals to submit their tax return to HMRC without the need for an accountant.

Our software uses artificial intelligence designed to offer nudges and prompts to help you calculate the correct tax, whilst ensuring that no allowances or savings are missed.

We have established ourselves as a leading software provider in Self Assessment, as an enhanced alternative to the HMRC service. Our app is used by more than 10,000 individuals and businesses to complete and submit their annual tax returns.

Open to the masses without the need for an accountant!


Our team


James Cryne


James joined the team as a Director after leaving Keytime Objective Ltd following the successful sale & handover of the company to the IRIS Group. He was instrumental in making Keytime one of the largest accountancy practice software suppliers in the UK. Now adding over 20 years of self assessment tax knowledge to the GoSimpleTax team.


Amanda Swales


Amanda is ACC qualified and has 30 years’ experience in software and administrating systems. Her enthusiasm towards partners is uncompromising, she has an energy and desire to ensure partners and their clients/members see major benefits from the partnership.


Mike Parkes

Technical Director

Mike has worked for HMRC and in practice for most of his 30 year career and has a detailed understanding of personal and small business taxation, bringing depth of knowledge to the product development process, driven by the users journey and maximising tax savings.


Jeremy Greene

Help Desk

Jeremy is our most experienced member of the support team with over 35 years’ experience working as an accountant in practice and industry.

GoSimpleTax - Anna - AboutUs

Anna Guilford

Digital Marketing

Anna specialises in digital marketing across multiple channels, creating content for GoSimpleTax and our partners.

Louise - GoSimpleTax

Louise Purkhardt

Help Desk

Louise started her tax journey working for HMRC as a Revenue Assistant/Revenue Officer for 11 years. Since then she’s gained over 18 years’ worth of experience working as a Tax Senior. Louise is driven by providing first class support to our users. 

Leeanne - GoSimpleTax

Leeanne ogden


Leeanne dedicates her time to our valued partnerships ensuring we can do everything to maximise their client/member benefits. With 20 year’s experience and qualifications in customer service and account management, she prides herself on delivering the best quality partnerships.

Aiden Corcoran

Personal tax senior

Aiden started his tax journey working in practice 8 years ago. He completed his ATT qualification and more recently sat his Chartered Tax Advisor exams. Aiden has a wealth of tax knowledge with him and aims to help develop new services.

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